Thursday, July 8, 2010

Happy Birthday Net-a-Porter!

I suppose now is as good of a time as any to let you in on my obsession. . . Net a Porter has been, for the past 2 years, my personal playground in fashion. Although I can't always afford everything they have to offer, Net-A-Porter is a great resource for the fashion forward to learn new trends, find fashion basics and learn new and exciting designers-- and of course to buy fashionable frocks.

Designers range from the late Alexander McQueen to Burberry, from Versace to Theory, and everything in between.

Do you need another great reason to check out Net-a-Porter? Well, I can give it to you. The face behind the name of this wonderful company is a creative, inventive and determined Natalie Massenet. Natalie is the founder and Chairman on the world's premier luxury fashion retailer, Net-a-Porter. Massenet graduated from UCLA with a bachelor's degree in English Literature and a passion for fashion- it wasn't log before she was writing fashion columns and testing entrepreneurial ideas. Net-a-Porter started out in 2000 with a handful of employees in a small flat, but boy has it grown!

Now, Net-a-Porter is referred to as the "barometer of fashion" by the Financial Times and is credited by Vogue as "revolutionizing the way we buy designer clothes." Natalie Massenet was able to do all this by living her life via a simple quote: "The best way to predict the future is to create it." (Abraham Lincoln)

So- go celebrate one woman's dream coming true- Go stare at couture or shop for some basics. Find a few key pieces to enhance your wardrobe with- or even just go looking for inspiration.

And, by the way- it's their 10th anniversary

And, if you are afraid to browse around Net-a-Porter, then take a look at their sister site, another brain-child of Natalie Massenet- a fashion outlet dubbed the Out-Net.

Last but not least- keep your eye out for Ms. Massenet's latest and greatest website- Mr. Porter- exclusively for men, which is due out soon.

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