Designer Matt Chase's conceptual redesign for the U.S.P.S. brand swept through the design blogosphere on Monday. I realize this means I am a bit behind (but what else is new?). I wanted to provide you with some highlights in case you missed it.
Although I am sort of in love with the 50's flair, I do feel like it is a bit much. . . More like something a teacher would create for her Back to School Bulletin Board, it's a bit kitschy. . . Frankly, the thing I love the most are all the stamp designs, how precious are all of the little postal pigeons?! I love, love, love vintage/out-of the ordinary stamps.
In any case, I doubt this re-branding will actually take hold, but it is fun to look through all of the mock-ups (see my previous link for more).
What are your thoughts?
((all photos compliments of behance network)
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